Review: The plant-based burger that actually ‘bleeds’

I haven’t gotten my hands on The Impossible Burger yet, but my friend Sarah has.

She and I met in Denver when we both worked at The Denver Post, and she was kind enough to let me use some of her review.

impossible burger
Impossible Burger patties (Photo from

So what is The Impossible Burger? It’s the first product launched from Impossible Foods. It’s made to taste, smell and cook like meat from a cow, but is made entirely of plants, according to the company’s website. It originally launched at a New York restaurant but is now sold at locations all across the U.S.

The only places in Florida serving the “burger” are in and around Tampa, but that’s two hours away so Michael and I will have to make a little trip out of it.

I know he misses meat; burgers, steak, ribs …  I, however, do not but I still wanted to blog about this plant-based option.

Here’s a full list of locations selling the “burger”.

So did it taste like a real burger? Sarah over at Lo Que Será Sarah says:


I was shocked that I was eating a plant-based beef substitute. The texture of the “meat” looked and tasted just like a medium rare beef patty. It’s not as heavy as a true burger, but I think that’s a good thing! If I were in the mood for a cheeseburger and the impossible burger was an option at a restaurant, I would most likely order it over a real beef burger.

Now, if you’ve been a vegetarian or vegan for YEARS, I would say this burger tastes so authentic it might be too hard for you to stomach. But if you’re open to trying it and miss the taste of a beef burger, the Impossible Burger is the real deal and worth ordering if you see it on a menu.

Read her full review.

The Impossible Burger uses 25% of the water used, 5% of the land used, and emits 13% of the greenhouse gases emitted to make a burger from cows. One Impossible Burger saves the equivalent of a ten minute shower’s worth of water, 75 square feet of land, and 18 miles driving in a car.

Water; Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (“Heme”), Yeast Extract, Salt, Soy Protein Isolate, Konjac Gum, Xanthan Gum, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12. Contains: Soy, Wheat

LEGHEMOGLOBIN (“HEME”) Heme is an iron-containing molecule found in every living organism — both plants and animals. The abundance of heme is what gives blood its red color, allows animals to carry oxygen, and is responsible for the decadent “meaty” flavor of a beef. The Impossible Burger is made using plant-based heme carried by soy leghemoglobin, which is atom-for-atom identical to the heme molecule found in meat. Heme is what gives the Impossible Burger its rich, meaty flavor.

Read the sustainability report

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